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[美] 菲尔·奈特
跟随菲尔·奈特重回那个充满变数的创业时代，见证一群“疯子”如何凭热爱在重重危机中建立起全球运动帝国。你将深刻领悟“Just Do It”背后永不言败的行动哲学，学会在迷茫中坚守初心，将极致的狂热转化为改变世界的力量。
The Call to Adventure (1962-1963)
Phil Knight conceives his 'Crazy Idea' to import Japanese running shoes and embarks on a world tour to secure a deal with Onitsuka.
The Crazy Idea
The Japanese Negotiation
Selling from the Trunk
Building the Foundation (1964-1969)
Knight partners with Bill Bowerman and hires his first full-time employee, establishing the DNA of the company.
The Bowerman Partnership
The First Believer: Jeff Johnson
The Cash Flow Trap
The Birth of Nike (1970-1972)
Relationship with Onitsuka sours, forcing Knight to launch his own brand and create the Nike identity.
The Supplier Betrayal
Creating the Icon
The Waffle Iron Breakthrough
The War for Survival (1973-1977)
Nike faces lawsuits, legal battles with the government, and internal chaos while scaling rapidly.
The 'Buttfaces' Culture
Legal Warfare
The Air Revolution
Scaling the Peak (1978-1980)
Nike deals with a massive tax bill from the US government and prepares for its final transition.
The $25 Million Crisis
Going Public (The IPO)
Global Expansion
Legacy and Philosophy
Phil Knight reflects on the journey, the meaning of business, and the spirit of the 'Shoe Dog'.
Definition of a Shoe Dog
Winning and Regret
The Spirit of Play
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