助推
[美] 理查德·塞勒
本书揭示了人类决策中常见的非理性偏见，并提出了“助推”这一巧妙策略。读者将学会如何在不强制干预的前提下，通过优化选择环境来引导他人或自我做出更明智的决策，从而在生活与工作中实现更优的效能与结果。
Humans and Econs: The Psychology of Choice
Explores the gap between the perfectly rational 'Economic Man' and real humans, detailing the mental shortcuts and biases that lead to suboptimal decision-making.
The Dual System: Automatic vs. Reflective
Rules of Thumb: Heuristics and Biases
The Struggle for Self-Control
Following the Herd: Social Influence
The Architect's Toolkit: Principles of Choice Architecture
Introduces the philosophy of Libertarian Paternalism and the practical tools used to design environments that encourage better choices.
The Middle Way: Libertarian Paternalism
The Power of Defaults
Expecting Error: Designing for Mistakes
Mapping and Feedback
Incentives and Structure
Money: Nudging for Financial Security
Applies behavioral economics to personal finance, focusing on retirement savings and the pitfalls of consumer debt.
Save More Tomorrow
Navigating the Credit Trap
Health and Society: Nudging for the Common Good
Covers how nudges can improve public health outcomes, environmental protection, and social welfare.
The Organ Donation Dilemma
Eating Better by Design
Greening the Planet
Nudging Education and Marriage
Objections and the Future of Choice
Addresses the ethical critiques of nudging and outlines the vision for a 'Nudge World'.
The Slippery Slope of Manipulation
The Future: A Choice-Architected World
Becoming a Choice Architect
Summary: The Power of Gentle Persuasion
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Interactive Socratic dialogue, level by level